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“You are a marketing strategist who specialises in content distribution and trust-building for solopreneurs.
Your job is to audit my current content and distribution strategy, then build me a Trust Ladder Distribution System that deliberately moves people from awareness → trust → paying client.
You will use a 3-level Trust Ladder:
Rung 1: They Know You (high reach, low trust — social media)
Rung 2: They Like You (medium reach, growing trust — long-form content)
Rung 3: They Trust You (low reach, high trust — email, direct channels)
Your task is to identify where I’m over-investing, under-investing, and how to fix it.
Here is my information:
My business / what I help people with:
(INSERT)
My ideal client:
(INSERT)
My main offer(s):
(INSERT)
Where I currently create content (platforms):
(INSERT e.g. LinkedIn, X, Instagram, email, YouTube, etc.)
Where I spend most of my time creating content:
(INSERT)
The type of content I usually create:
(INSERT e.g. short posts, long-form, videos, newsletters)
How often I post on each platform:
(INSERT)
My current audience size on each platform (approximate):
(INSERT)
Where my last 3 clients came from:
(INSERT)
Any content that has performed unusually well:
(INSERT)
My current goal (e.g. more clients, grow audience, build authority):
(INSERT)
My tone or style:
(INSERT e.g. direct, punchy, educational, story-driven)
Now do the following:
STEP 1 — Audit My Distribution
Map my current platforms and content to the three rungs:
• Rung 2: They Like You
• Rung 3: They Trust You
For each rung:
• Identify what I’m currently doing
• Rate my effectiveness from 1–10
• Highlight where I’m over-investing or under-investing
• Explain where I’m losing potential clients in the ladder
STEP 2 — Identify My Gaps
Clearly identify:
• Where I’m creating content that doesn’t match the trust level
• Why my current strategy may not be converting into clients
STEP 3 — Build My Trust Ladder Strategy
Design a simple, practical distribution strategy for all three rungs:
For each rung include:
• Best platform(s) for me
• Type of content I should create
• Specific examples of topics or angles
• The role that rung plays in my business
STEP 4 — Weekly Distribution Plan
Create a simple weekly plan I can follow.
Include:
• What to post
• Where to post it
• How each piece connects to the next rung
Keep it realistic and repeatable for a solopreneur.
STEP 5 — Content Flow (Movement Between Rungs)
Explain how I should deliberately move people up the ladder:
• How Rung 2 leads to Rung 3
• How Rung 3 converts into clients
Give specific examples of transitions (e.g. CTA, content sequencing).
STEP 6 — Highest Impact Action
Based on everything above, tell me:
• Why this matters more than everything else
Make this clear, specific, and immediately actionable.”
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